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Why Do Koreans Eat So Much Chicken? The Real Reason Behind the Obsession

  Why Do Koreans Eat So Much Chicken? (The Real Reason Behind the Obsession) If you've ever visited Korea — or even just watched a few K-dramas — you've probably noticed something: Koreans are absolutely obsessed with chicken. Fried chicken delivery scenes, characters cracking open a beer with a bucket of crispy wings, entire streets lined with chicken shops glowing under neon signs. It's not your imagination. Chicken is practically a national food in Korea. But why? Why does this small country of 50 million people have more fried chicken restaurants than McDonald's locations worldwide ? Why is "chicken and beer" basically a religion here? I've lived this culture firsthand, and the answer is more interesting than you might think. Let me break down the real reasons behind Korea's love affair with chicken. Just How Much Chicken Do Koreans Eat? Let's start with the numbers, because they're genuinely wild. Stat Figure Source Per capita chicken con...

What to Do in Seoul on a Rainy Day (From a Korean Friend)

 What to Do in Seoul on a Rainy Day (From a Korean Friend)

Look, I'm gonna be honest with you. The first time it rains during a Seoul trip, most foreigners panic. They had a whole outdoor itinerary — palaces, Namsan Tower, walking tours, Han River picnic — and now the sky is dumping water and they're standing under a 7-Eleven awning trying to figure out what to do.

Don't panic. Rainy days in Seoul are honestly one of my favorite things. The city has so much indoor stuff to do, and Korean rain has this cozy, cinematic vibe to it that makes everything feel like a K-drama. Plus, there's a reason Seoul has thousands of cafés — locals built an entire culture around hiding indoors when the weather's bad.

So here's what I'd actually do, depending on what kind of day you want.

A cinematic view of the Seoul skyline and high-rise buildings seen through a condensation-covered window on a heavy rainy day, creating a cozy and moody atmosphere.

Quick Cheat Sheet First

If You Want...Go To
Massive indoor mall + aquarium + libraryStarfield COEX (Gangnam)
The most aesthetic mall in KoreaThe Hyundai Seoul (Yeouido)
Indoor theme park + shopping comboLotte World (Jamsil)
Korean spa experience all dayDragon Hill Spa or Siloam Sauna
World-class museum (free)National Museum of Korea
Cozy café and rainy vibesRain Report Café (Itaewon)
Internet café gaming cultureAny PC Bang in Hongdae or Gangnam
Hands-on Korean cultureIndoor hanbok or pottery class
Cheap and lazyConvenience store + your hotel

Now let me actually walk you through them.

1. Starfield COEX Mall: The Default Rainy Day Move

If you ask any Korean where to go when it rains, COEX is going to come up. It's a massive underground shopping complex in Gangnam, and you can genuinely spend an entire day there without ever seeing the sky.

The big draw is the Starfield Library — a two-story open library with 50,000 books, soaring shelves, and the most photogenic reading nook in the city. It's free to enter, and yes, you can actually sit and read. Bring your camera. Right next to it is the COEX Aquarium, which is a legit full-size aquarium with sharks, penguins, and a tunnel walk-through. Tickets are around 33,000 won.

Beyond that, COEX has the SMTOWN building (K-pop fans, this one's for you), a movie theater, hundreds of restaurants, and a giant kimchi museum that's surprisingly fun. Subway access is direct via Samseong Station, Line 2.

A stunning futuristic indoor garden inside The Hyundai Seoul mall, featuring soaring skyscrapers, a waterfall, and natural light from massive skylights, perfect for a dry and scenic day out.

2. The Hyundai Seoul: The Mall That Feels Like a Park

This one's newer (opened 2021) and honestly, even Koreans get hyped about it. The Hyundai Seoul in Yeouido is a 12-floor luxury mall with massive skylights, an indoor garden waterfall, and one of the best food halls in the country.

Even if you don't shop, walking around feels like being inside a futuristic park. The basement food hall has Eggslut, Tartine Bakery, and tons of trendy Korean dessert cafés. The fifth-floor "Sounds Forest" is a 12-meter-tall indoor garden with a 30-meter waterfall — it's free to walk through and absolutely stunning on a gloomy day. Subway: Yeouido Station, Line 5/9.

3. Lotte World: Yes, an Indoor Theme Park

Most people don't realize you can do a theme park on a rainy day in Seoul. Lotte World Adventure has a huge indoor section called Adventure (rides, parade, Korean characters everywhere) and an outdoor section called Magic Island. On a rainy day, you just stick to the indoor side. It's been ranked one of the world's largest indoor theme parks for years.

Same complex has Lotte World Tower (the tallest building in Korea — go up for the observatory), Lotte World Mall, an aquarium, and a movie theater. You could easily spend two days here. Subway: Jamsil Station, Line 2/8.

A colorful array of essential items for a traditional Korean spa, including a jjimjilbang uniform, a bottle of sweet rice drink (sikhye), and boiled eggs, representing the authentic bathhouse culture.

4. Jjimjilbang: Korean Spa Day

Okay, this is the move I genuinely recommend most. A jjimjilbang (찜질방) is a Korean bathhouse and sauna complex, and they were basically invented for rainy days. You pay a flat fee (usually 12,000–20,000 won), get a uniform, and you can stay as long as you want — many are open 24 hours.

Inside, you've got hot baths, cold pools, themed saunas (jade, salt, charcoal — each one supposedly does something different), nap rooms, snack bars selling sikhye (sweet rice drink) and boiled eggs, sometimes even arcades and karaoke rooms.

Popular Jjimjilbangs in SeoulWhy
Dragon Hill Spa (Yongsan)Biggest, most tourist-friendly, multiple floors. Open 24 hours.
Siloam Sauna (Seoul Station)Cleaner, more local feel, super convenient location
Spa Lei (Gangnam)Women-only, beautifully designed
The Spa in Garden 5 (Songpa)Huge, family-friendly, recently renovated

Quick heads up: jjimjilbangs require you to be naked in the actual bath area (gendered, of course). The common saunas with the uniform are mixed-gender. If that's intimidating, just stay in the common areas — totally fine and still a great experience.

5. National Museum of Korea: World-Class and Free

This one's seriously underrated by tourists. The National Museum of Korea is one of the largest museums in Asia, has over 220,000 artifacts spanning Korean history from prehistoric times to the modern era, and the general admission is completely free.

Allow at least 3 hours. The Buddhist sculpture room and the Goryeo celadon collection are genuinely jaw-dropping. There's a beautiful reflecting pond out front (cool to see in the rain), a great café inside, and it's huge enough that you'll stay dry the whole time. Subway: Ichon Station, Line 4/Jungang.

If you want a heavier emotional experience, the War Memorial of Korea is right nearby and also free. Both are in Yongsan.

The aesthetic and moody interior of the Rain Report Cafe in Itaewon, featuring simulated rainfall outside the windows and dark, rain-focused design, ideal for embracing the rainy mood.

6. Rain Report Café: Lean Into the Weather

If you want to fully embrace the rainy mood, there's a café in Itaewon called Rain Report that's literally designed around rain. They simulate rainfall outside the windows 24/7, with sound effects, lighting, and atmosphere meant to feel like it's pouring no matter the actual weather.

It went viral on Instagram and TikTok in 2024–2025, and locals genuinely love it on actual rainy days because the simulated rain matches what's happening outside. Reservations recommended on weekends.

If Rain Report is too crowded, Seoul has thousands of cozy cafés perfect for a slow rainy afternoon. A few I'd send friends to:

CaféVibeArea
Onion AngukTraditional hanok with bakeryAnguk
Layered AngukBritish-style scones in a hanokAnguk
Café KnottedPretty pastels, viral donutsMultiple branches
Check GrowMassive book café with Han River viewMapo
Fritz Coffee CompanySpecialty coffee, indie vibeMapo, Yangjae
Arc.N.BookAesthetic bookstore-café comboEuljiro

7. PC Bang: Korean Gaming Café Culture

This is something most foreigners completely miss, and I think it's a shame. A PC Bang (PC방) is a Korean internet café — but not like a sad backpacker hostel computer room. We're talking high-end gaming PCs, mechanical keyboards, gaming chairs, food delivery to your seat, and rates of around 1,000–2,000 won per hour.

You don't have to be a gamer. Lots of people just go to watch YouTube, browse, do work, or eat ramen with friends. The PC Bang ramyeon (instant noodles cooked at the cafe) is legendary. Hongdae and Gangnam Station have the most foreigner-friendly options.

8. Indoor Cultural Experiences

If you want your rainy day to still feel "Korean" rather than just "indoors anywhere," here are some hands-on options that book up fast.

ExperienceWhereRough Price
Hanbok rental + indoor photo studioAnguk, Insadong15,000–30,000 won
Korean cooking class (kimchi, tteokbokki)Myeongdong, Insadong60,000–100,000 won
Pottery and ceramic-making classBukchon, Hongdae40,000–80,000 won
K-pop dance classHongdae, Gangnam25,000–60,000 won
Escape roomHongdae, Gangnam, Konkuk20,000–30,000 won per person
Photo booth / Life Four CutsEverywhere4,000–6,000 won

The Life Four Cuts (인생네컷) photo booths are everywhere in Seoul, especially Hongdae and Myeongdong, and they're the perfect rainy day mini-activity. Quick, cheap, super photogenic.

9. Underground Shopping Streets

This is a deeply local move. Seoul has multiple massive underground shopping streets (지하상가) that connect subway stations and run for kilometers. You can walk, shop, and eat without ever going above ground.

The biggest ones: Express Bus Terminal Underground (Goto Mall) in Banpo for cheap fashion, Gangnam Station Underground for trendy stuff, and Yeongdeungpo Underground for older locals' shopping. Goto Mall in particular is genuinely huge — over 600 stores selling clothes, accessories, and shoes at prices way below street level.

10. The "I Give Up, I'll Just Stay In" Move

Sometimes the right answer to a rainy day is: don't fight it.

Hit a convenience store (CU, GS25, 7-Eleven, Emart24), buy:

  • A cup ramyeon and have it heated at the in-store machine
  • A few triangle gimbap
  • A bottle of banana milk or sikhye
  • Some Pepero or Korean snacks
  • Maybe a bottle of soju if you're so inclined

Take it back to your hotel or Airbnb. Watch the rain through the window. Put on a Korean variety show or K-drama. This is unironically what most Koreans do on a heavy rain day, and it's genuinely the cozy life.

A Few Practical Rainy Day Tips

A few things I always tell foreign friends so they don't get caught off guard.

Korean rain hits hard but usually doesn't last all day, especially outside monsoon season (late June to mid-July). Check the weather every few hours — you might get a clear afternoon.

Cheap folding umbrellas are at every convenience store and Daiso for 3,000–5,000 won. Don't waste 25,000 won on a hotel one. Most restaurants and shops also have free plastic umbrella sleeves at the entrance so your umbrella doesn't drip everywhere.

If you're walking a lot in the rain, waterproof shoes or sandals are a lifesaver. Korean streets can flood quickly during heavy rain.

Subway is your best friend on rainy days. Most major attractions in Seoul are connected directly underground, and the subway runs every 2–6 minutes. Grab a T-money card if you don't have one.

The "If You Only Have One Rainy Day" Recommendation

If you've got just one rainy day in Seoul and you want to make it memorable, here's what I'd do:

Morning at the National Museum of Korea (free, dry, world-class). Lunch at the museum café or head to Yongsan I-Park Mall. Afternoon at Dragon Hill Spa for a few hours of jjimjilbang life. Early dinner at a Korean BBQ place nearby. End the night at a cozy café in Itaewon or a Life Four Cuts booth in Hongdae.

That's a full day, all indoors, very Korean. You'll forget the weather entirely.

Rainy days in Seoul aren't a problem to solve. They're an excuse to do the cozy stuff you'd skip on a sunny day. Lean in.

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