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Why Do Koreans Eat So Much Chicken? The Real Reason Behind the Obsession

  Why Do Koreans Eat So Much Chicken? (The Real Reason Behind the Obsession) If you've ever visited Korea — or even just watched a few K-dramas — you've probably noticed something: Koreans are absolutely obsessed with chicken. Fried chicken delivery scenes, characters cracking open a beer with a bucket of crispy wings, entire streets lined with chicken shops glowing under neon signs. It's not your imagination. Chicken is practically a national food in Korea. But why? Why does this small country of 50 million people have more fried chicken restaurants than McDonald's locations worldwide ? Why is "chicken and beer" basically a religion here? I've lived this culture firsthand, and the answer is more interesting than you might think. Let me break down the real reasons behind Korea's love affair with chicken. Just How Much Chicken Do Koreans Eat? Let's start with the numbers, because they're genuinely wild. Stat Figure Source Per capita chicken con...

How to Order Food Delivery in Korea in English: Baemin & Coupang Eats Guide

How to Use a Korean Food Delivery App in English (Coupang Eats, Baemin)

Alright, let's talk about something that genuinely changed my life as someone living in Korea: food delivery apps. And if you're a foreigner visiting or living here, learning how to use these is honestly a game-changer.

Korea has one of the most insane food delivery cultures in the world. We deliver everything — fried chicken at 2 AM, a single cup of coffee, McDonald's, traditional court cuisine, even McFlurries (yes, really). And it all arrives in 20–40 minutes.

But here's the catch: most of these apps are in Korean. So let me walk you through how to actually use them in English, what to download, and a few tricks I wish someone had told me.


Quick Comparison: Which App Should You Use?

AppEnglish SupportPayment OptionsBest ForDelivery Speed
Coupang Eats (쿠팡이츠)Partial (some English)Korean cards, foreign cards (some)Fast single-order delivery20–30 min
Baemin (배달의민족)Limited (Korean-heavy)Korean cards, Kakao Pay, Naver PayWidest restaurant selection30–45 min
Yogiyo (요기요)Some English menusKorean cards, PayPal (limited)Discounts and promos30–45 min
Shuttle / ChnnlFull EnglishForeign cards acceptedTourists and expats30–50 min

If you can't read any Korean and don't have a Korean phone number, honestly start with Shuttle (formerly known to many expats as the easiest English app). But if you're staying longer or have a Korean number, Coupang Eats is the fastest and most reliable.


What You'll Need Before You Start

Before downloading anything, make sure you have:

RequirementNotes
Korean phone numberMost apps require SMS verification. Get a prepaid SIM or eSIM if visiting
Payment methodKorean debit/credit card works best. Some apps accept foreign Visa/Mastercard
Korean addressYour hotel/Airbnb address in Korean format (use Naver Map to copy it)
Google Translate appFor menu translation via camera — absolute lifesaver

If you don't have a Korean phone number, don't panic. Shuttle and a few others work with international numbers. We'll cover that.


A smartphone screen displaying real-time rider tracking on a map inside a Korean food delivery app.

Option 1: Coupang Eats (쿠팡이츠) — The Fastest One

Coupang Eats is my personal go-to. It's owned by Coupang (the Amazon of Korea), and it's known for "one rider, one order" delivery, which means your food arrives ridiculously fast and still hot.

Step-by-step:

StepWhat to Do
1Download "Coupang Eats" from the App Store or Google Play
2Sign up with your phone number (Korean number required for full features)
3Set your delivery address — type it in or pin it on the map
4Browse restaurants (some menus have English; most are Korean)
5Use Google Translate camera mode on menu screenshots if needed
6Add items to cart, choose payment, place order
7Track the rider in real-time on the map

Language tip: The app interface itself has some English settings (Profile → Settings → Language), but most restaurant menus are still in Korean. Screenshot the menu and use Google Translate's image translation — works surprisingly well.

Payment: Korean cards, Coupang Pay, and some foreign cards are accepted. If your foreign card gets rejected, that's usually the reason people switch apps.


Option 2: Baemin (배달의민족) — The Biggest Selection

Baemin literally means "Nation of Delivery People," and it has the most restaurants of any app in Korea. If a place delivers in Korea, it's probably on Baemin.

The catch? It's almost entirely in Korean. There's no full English interface as of now. But it's still usable if you're willing to put in a little effort.

How to make Baemin work in English:

MethodHow It Works
Google Translate CameraHover camera over the screen — translates in real time
Chrome Browser VersionVisit baemin.com on Chrome, right-click → Translate to English
Screenshot + TranslateScreenshot menu, open Google Translate, import image
Ask a Korean friendHonestly the fastest method if you have one

Why Koreans love Baemin: Tons of restaurant variety, great promotions and coupons, and a "1인분" (single-serving) filter for solo eaters. Once you get past the Korean barrier, it's the best experience.


Option 3: Shuttle — The Foreigner-Friendly One

If everything above sounds like too much work, Shuttle is built for you. It's fully in English, accepts foreign credit cards, and curates restaurants that are foreigner-friendly.

FeatureDetail
Language100% English
Phone NumberForeign numbers accepted
PaymentVisa, Mastercard, foreign cards welcome
CoverageMainly Seoul (Itaewon, Hannam, Gangnam, Hongdae)
Trade-offFewer restaurants, slightly higher delivery fees

The downside is the limited coverage outside of Seoul's expat-heavy areas. But for a 3–5 day trip in central Seoul, it's perfect.


A person checking a Korean food delivery app on a smartphone inside a cozy apartment at night.

How to Enter a Korean Address (The Tricky Part)

This trips up almost every foreigner. Korean addresses look weird at first.

Format you'll see:

서울특별시 강남구 테헤란로 123, 456호

Roughly translates to: City → District → Road → Building Number, Unit Number.

Easiest way to get your address right:

StepWhat to Do
1Open Naver Map or Kakao Map
2Search your hotel/Airbnb name in English
3Tap the location, scroll down to "도로명 주소" (road name address)
4Copy the Korean address
5Paste it into the delivery app

Always include your room number or floor in the delivery instructions. Riders will call you if confused, and yes — they'll usually call in Korean. Which leads us to…


What to Do When the Delivery Driver Calls You

This happens. A lot. Especially if your building is hard to find.

Useful Korean phrases to keep ready:

EnglishKoreanPronunciation
Just leave it at the door문 앞에 놔주세요Mun ape nwa-juseyo
I'm on the X floorX층이에요X-cheung-ieyo
I don't speak Korean한국어 못해요Hangugeo mot-haeyo
Please call again다시 전화해 주세요Dasi jeonhwa-hae juseyo
Thank you감사합니다Gamsa-hamnida

Or just answer with "Hello? English please?" Many riders are used to it and will either switch to basic English or just text you on KakaoTalk.

Pro tip: Most apps now have a "Leave at door" (문 앞 비대면) option. Select it and you avoid the phone call entirely. Riders take a photo and upload it as proof of delivery.


Tips Locals Use That Foreigners Don't Know

Order during off-peak hours. Lunch (12–1 PM) and dinner (7–8 PM) get crazy busy. Order at 11:30 AM or 6:30 PM for faster delivery and sometimes lower minimum orders.

Watch the minimum order amount. Most restaurants require 12,000–15,000 won minimum. If you're solo, look for the "1인분 가능" (single-serving available) filter on Baemin and Coupang Eats.

Delivery fees range wildly. Sometimes 0 won, sometimes 5,000 won. Check before ordering. Distance and weather affect it (yes, rainy days have surge pricing).

Tipping isn't a thing. Don't tip the rider. Just say "감사합니다" (thank you) and that's plenty.

Late-night delivery is everywhere. Fried chicken, jokbal (pig's feet), bossam, jjajangmyeon — all available until 2–3 AM. Embrace it. This is part of the Korean experience.

Some restaurants have English menus. Look for the small "EN" icon on Coupang Eats listings, or sort restaurants by "외국인 가능" (foreigner-friendly).


A cardboard box of delivered Korean fried chicken and a can of beer set on a table for a late-night meal.

Common Korean Menu Words You'll See

Just learning these few words will help you navigate any food app:

KoreanEnglish
치킨Chicken
피자Pizza
한식Korean food
중식Chinese food (Korean-Chinese style)
일식Japanese food
분식Snack food (tteokbokki, kimbap, etc.)
매운Spicy
안 매운Not spicy
세트Set / combo
단품Single item
배달비Delivery fee
최소주문금액Minimum order amount

Save this list as a screenshot on your phone. Trust me.


A packaged food delivery bag left in front of a modern apartment door for contactless delivery in Korea.

My Honest Recommendation

If you're visiting Korea for the first time and only here for a week, just use Shuttle. It's painless, it's in English, and it'll get you what you want.

If you're staying longer, learning to use Coupang Eats or Baemin opens up the entire world of Korean food delivery — which is genuinely one of the best things about living here. The selection is unreal, the speed is unmatched, and the food arrives somehow still piping hot.

And honestly? Once you order your first round of late-night Korean fried chicken in your pajamas, watching the rider's icon zoom toward your apartment on the map, you'll get why we love this so much.

Welcome to the delivery game. You're going to eat well.

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